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As the Internet has continued
to develop over the past decade, web sites have increasingly fallen into distinct categories. It is
in our nature to classify.
Among the categories of sites were community sites and commerce sites. Before long, the proprietors of community sites realized that they lacked a necessary element possessed by the commerce sites—a revenue model. And commerce sites found that they lacked a phenomenon common to community sites—traffic, especially return traffic. As a result, savvy commerce site proprietors are starting to employ the community model of building an online following of likely customers. Community sites are conversely beginning to offer products or services to the bandwidth-consuming communities they've already created. To learn more about the trend toward merging e-community and e-commerce, check out our white papers section. More than ever before, TownSmith brings together online community and commerce in one concise, robust, easy to use suite of online software tools. |
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